Behavior modification programs focus on changing an individual’s environment in ways that increase the likelihood that certain behaviors will occur. Therapists and counselors could be looking to ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...

Contingency management (CM) is a behavioral therapy technique that encourages beneficial behaviors by giving rewards or positive reinforcement. CM incentivizes certain behaviors and discourages ...

Positive punishment means giving an undesirable consequence after an unwanted behavior to make it less appealing. It aims to stop the behavior from happening again. However, long term, there may be a ...