Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Lan Anh Nu Ton does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...