Google's new AI push promises smarter, ultra-personalised search, but raising privacy concerns question whether its ...

Google Search is starting to roll out what might be a handy new feature, “custom filters.” Showing up for some users in Search, “custom filters” can tailor search results from Google to fit your ...

Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

Google's all-new search engine, the Search Generative Experience, which began to roll out for some, is really not more personalized than what you get from Google's traditional search results. Google ...

If you're looking for web links only in Google Search results, create a custom search shortcut for your browser.

Google's Gemini AI product is now able to absorb a user's search history in order to provide more personalized information, Google announced today. The Gemini 2.0 Flash Thinking model is able to ...

If you've used Google over the last few months, you may have noticed not only an increase in AI summaries but -- as some in the search community are speculating-- an increase in personalized search ...

Why it matters: No matter how specific a question is, Google says, someone somewhere in the world can provide the answer. Google has two new features for its search engine that give people intuitive ...

What if your search engine could think like you, anticipate your needs, and deliver answers in a way that feels less robotic and more human? With the introduction of Google Search AI Mode, this isn’t ...

What are the challenges brought by major Google results change? SEO gets more personalized and emphasis shifts towards wider content coverage. What are the challenges brought by major Google ...